this $1M College Scholarship Program is set up look for the next set of video creators that inspire the world.

Apply by May 10, 2018

@ 11:59pm PT!

Are you a budding creative – a talented artist, passionate musician, captivating storyteller? Do you communicate in motion and imagery, able to move an audience to laughter or tears with your videos? With the Power of Video Scholarship Program, we are thrilled to deliver college scholarships to help students pursue and foster your passions.


musical.ly will evaluate applications and award scholarships as follows:






Application period

Application period opens April 10, 2018 @ 12pm PT

DEADLINE TO APPLY: May 10, 2018 @ 11:59pm PT

Scholarship winners will be notified on or about June 1, 2018


Create your best video!

To enter, simply create an original, high-quality video that tells a compelling and powerful story. We invite you to build off one of several flexible prompts:

  • Make me laugh
  • Make me cry
  • Make me feel
  • Take me to a whole new world
  • Tell us: What matters most to you, and why?


Great videos should have a beginning, middle, and end. We’re looking for a number of things including exceptional writing and storyline, excellent performance, and overall creativity of concept. Your video is an expression of you and your creativity, and it should demonstrate what you’re passionate about, a desire to pursue that, your own unique spin, all in an emotionally inspiring and authentic presentation.


Videos should be 1 minute or less, vertical and full-screen, and shot within the musical.ly app. Upload your video using the hashtag #PowerOfVideo and submit your online application at musical.ly/scholarship.


The Program is open only to legal residents of the 50 United States and the District of Columbia (“D.C.”) who are at least 18 years of age, located in the United States or D.C., and on-track to apply for, pending receipt of a high school diploma or G.E.D. equivalent, or are currently enrolled in an accredited post-high school/post-secondary educational programs (including accredited two- and four-year college, universities, vocational-technical, and trade schools). Directors, officers, and employees of Sponsor and its parent, subsidiaries or affiliates, and the advertising and promotion agencies involved with this Program, are not eligible to apply or receive a scholarship. Void where prohibited. Sponsor reserves the right, at any time, to verify eligibility requirements, in any manner it deems appropriate.